Discover how NBC, Hilton, Adobe and others solved their event management challenges with Attendease

Challenge:

Like many global companies, NBC Universal comprises over 50 teams across the world, all using their own sets of tools and processes to manage launches and events. These included spreadsheet-based tracking, RSVP’s via email, ticketing software and non-branded landing pages - it was always a time-sapping struggle to run each event.

With their teams delivering dozens of events per month (and under pressure to deliver even more), something had to change.

Solution:

Many tools down to 1 with Attendease

Turning many separate tools into one with Attendease, NBCU now enjoys a whole new way of running events.

Not only do they save huge amounts of time, but they also provide a seamless experience for attendees while knowing exactly what is happening anywhere at the click of a button. And if they need to add more teams to handle events, they can easily scale from 50 up to hundreds - anywhere, anytime.

Impact:

5 events across 3 continents in just 1 month

In less than a month after onboarding with Attendease, NBCU were able to launch 5 highly successful events on 3 different continents. Something that otherwise would have been a logistical nightmare.

According to Joni Albers, Product Manager for NBCUniversal, the ease of the platform allowed the events to be up and running in no time, delivering great results for their internal customers in the process.

Challenge:

With thousands of staff located across the world, Hilton found it difficult to organize internal company events because their calendars couldn’t show everyone at all levels and divisions of the business at once.

They needed a master calendar that could be used to plan, invite, coordinate and run internal events for things like training, strategy and incentives to help the business stay a market leader in the travel sector.

Solution:

An event portal solution suitable for enterprise

With Attendease, the Hilton events team and executives now have access to a robust event portal that supports their unique enterprise needs. Plus, the software also helped streamline and automate the process of creating and managing company events (no matter where they are run or how many they need to set up).

Impact:

Time saved for organizers with simple, secure access for all

The use of the Attendease events portal has dramatically saved time for users who create and administer events at Hilton. Thanks to access controls, only authorized meeting planners and executives can see the complete calendar globally, maintaining security and privacy.

Most importantly, the new event portal has eliminated the need to rely on paper printouts (that often became inaccurate within hours due to the inevitable changes that arise).

Challenge:

Every time Autodesk wanted to run an event, they had to go through a very inefficient process due to their legacy event management tools not having the functionality to automate or scale.

Event planners had tedious, manual tasks to do in several tools. So when multiple events were being run, delivering a consistent, on-brand experience each time for their attendees was laborious and time-consuming. It also meant that any event data they did have wasn’t easy to leverage for other marketing efforts.

Solution:

Customizable event websites with no developer input, easily cloned for quick scaling.

Seeking flexibility and repeatability, Autodesk moved to Attendease. By leveraging customizable website templates, they were able to create, publish and manage events all on their own in a much more efficient manner. Even future events were seamlessly added to their event listing page, making it easier to share with clients and prospects.

Impact:

More events each year thanks to time saved

Being able to automate the event creation process not only saved the team an infinite amount of time, it also ensured that every event was consistent and on-brand. They achieved a faster rollout of multiple events, and held a larger number of them, while still saving significant amounts of time.

The other key impact soon to be realized is having the event data automatically flow from registration to CRM and Marketing Automation in real time, maximizing the value of their events. This allows the marketing team to make insightful decisions for follow up and engagement; getting in touch with the right people about Autodesk, at the right time.

Challenge:

Being a global company with a large portfolio of products and services meant that the events team were segmented into multiple business units, each of them organizing a specific set of events. This caused inefficiencies, duplication of tasks and resources, and an incohesive approach to taking the brand to market.

Solution:

Automated event creation with customization for an on-brand experience - no coding needed.

By choosing Attendease, Adobe’s global event management teams could gain the oversight and autonomy they needed.

Instead of having a large team of designers and developers creating and maintaining events websites, Attendease CMS let them do everything (even allowing for customized URLs) for a consistent customer experience.

From changing system access rights for individuals to deploying UX optimized websites for their events, they could do it all in minutes.

Impact:

Successful management and execution of thousands of events

One field marketing event series saw the following impact:

• 62% year-on-year increase in the number of events managed
• 31% increase in attendance
• An immeasurable number of hours saved for the events team

Now, using the Attendease platform, the events team can easily clone event sites, settings and data to create new events, as well as update a portal that showcased upcoming events from all business units.

It also means all of their event and registrant data is kept in one place, for easy reporting, cross-promotion and analysis via the Attendease dashboard. Thanks to integration with Google Analytics, event planners and executives have a complete view of event performance, attendance, revenue, engagement and much more.